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Search Engine Optimization (SEO) - There are several techniques used by Search Engine Optimization for increasing rankings in the search engine, promotion of the website and driving traffic to the website. The most famous SEO tactics are three commonly known as:

Gray Hat Techniques are called combination of white Hat and Black Hat Techniques. Do you know why such techniques are called gray? Well, Gray color is a combination of white and black and these techniques are also blend of both. That’s why their called as “Gray Hat SEO Techniques”.

Although White Hat SEO Techniques are slow in their progress, but these are considered ethical and websites can use these SEO techniques for the marketing of their Website. Unlike Black Hat SEO Techniques, these are honest and reliable techniques to use for search engine rankings and involve less risk of being punished by search engines like Yahoo, Google, Chrome and others. The reason that they don’t break the rules and regulations of search engines thus retaining an extensive standing position.

White Hat SEO Technique can be simple called as “Risk versus incentive” techniques. For Example, you are starting some online business with the belief that if you are going to take a risk, you’ll be rewarded. If White Hat SEO techniques are used honestly, then you can retain your standing in the long run and can achieve good rankings in the search engine. Unlike Black Hat SEO techniques, these techniques are banned by the search engine as search engines allow them to maintain their credibility for a longer period of time.

     Search Engine Optimization (SEO) is central to promotion of the website. There are several SEO strategies for the marketing of the website but the two main are black hat techniques and White Hat Techniques. Where white Hat SEO Techniques are recommended by search engines as good and ethical, Black Hat Techniques are considered as unethical and fraudulent approaches for website marketing in the SEO industry.

     Black Hat techniques maintain their standing for the shorter span as credibility can only be keep up with honest, moral practices. These tactics maintain their ranking and generate huge traffic only for a short period of time because they don’t follow search engine rules and policies. Search engines smell and find them easily. Websites implementing such tactics are considered as illegal, they have a negative repute in the internet world and search engines forbid their existence soon. If you want your business to attain long term credibility, then you must avoid using these tricky practices. These are just intended to live for sometime and die immediately.

     Here are listed some Black Hat Tactics: Keyword Stuffing , Cloaking, Hidden Text, Doorway Pages, JavaScript, Background Colored Text, Duplicate Content, Meta Tag Stuffing, Title tag spamming, Expired Domains, Link Farm, Comments Spamming, Mirror Websites. Some are discussed below in order to give you a clear view about these Black Hat Techniques.

     Search Engine Optimization (SEO) refers your website to several techniques by which your website receives higher ranking in the search engine. The primary purpose of SEO is all about generating the volume of traffic to your website with the help of search engines and fulfilling website requirements. In fact, SEO is the most vital facet of website promotion. Traffic increases if your ranking is higher in search engine result page.

White Hat ( recommended as good)

Black Hat ( recommended as bad)

Gray Hat (very risky)

     White Hat SEO techniques are all about optimizing your SEO per page as they assist a lot in gratifying the desired needs of generating traffic and maintaining ranking in search engine as compared to Black Hat SEO Techniques. White Hat SEO Techniques firmly follow the search engine rules and policies to generate traffic using content and maintain long term standing in the SEO industry as compared to Black Hat techniques that focuses on short term standing.

     White Hat SEO techniques are highly appreciated in the search engines as they are centered to creating content for human audience, a content that is considered as appropriate for the targeted viewers.  There are several White Hat SEO Techniques to drive targeted traffic to your website. Use these techniques to optimize your SEO per page to achieve a higher rank per page in order to get on the top and to cope with the hasty life of SEO industry.