Lenovo Group, the world’s fastest growing major PC company, on Wednesday announced that it is acquiring Germany’s Medion AG, a leading supplier of various PC and consumer electronics products. The acquisition will double Lenovo’s market share in Germany and make it the third-largest PC company in Europe’s largest PC market.
“This agreement represents another bold move for Lenovo to realize its long-term strategy. It will complement both Lenovo's core PC business and new businesses which are key areas for development. With their strong consumer sales, marketing, services and retail capabilities, Medion’s business is perfectly aligned with our consumer growth strategy in Western Europe,” said Yang Yuanqing, chief executive officer of Lenovo.
Together, the combined company will have more than 14% share in the German PC market and approximately 7.5% share in the Western Europe PC market. This agreement also fuels Lenovo’s expansion in consumer PCs and the high-growth mobile Internet market. The combined companies are also looking to realize the benefits of collaboration, global scale, cost savings and increased synergies in the areas of procurement, global supply chain, software development, distribution channels and product and business model innovation.


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